A few factors make Power BI stand out as an option for businesses requiring BI capabilities. Power BI provides compelling and customizable visuals and requires little in the way of prior analytics or software experience. Many, if not all departments in an organization can use its capabilities, which include these popular ones:

• Usability: Power BI's user-friendly interface and navigation mean it has a simple learning curve for nontechnical business users, who are empowered to create data visuals with a few clicks and no programming experience.


• Affordability: Power BI is offered through different pricing plans so companies of all sizes can take advantage of its capabilities without worrying too much about budgetary constraints.


• Visualizations: Business leaders make use of data storytelling and visually enticing displays that help them communicate with clients, employees and other stakeholders.


• Customization & interactivity: Power BI lets users customize and interact with graphs, charts and other visualizations displaying their data. These features are useful in a number of ways to many different users.